The main element to being ranked high on search engines for example Google, Bing or Yahoo and getting website traffic as a result of those high rankings should be to first optimize your site for low-level phrases which are not very competitive. From the beginning of your seo project, you won’t notice a great increase in traffic amount though the traffic you do pick up will probably be a lot more targeted.
If you attempt to go after the more popular high volume level keywords without delay, you’ll find it to be a tough time moving up the search engine rankings and won’t have any page 1 listings for quite some time thus any traffic. At the very least with the lower stage phrases, you’ll get fast results and receive a few visitors for your efforts.
It is far better to position top five for a long tail particular keyword phrase such as “best seo services and consulting” than to show up above 100 for a more general keyword such as “seo”. “Seo” may be looked for by a ton of individuals but if you’re buried so far down within the search results, you will not receive traffic from it anyway.
Now that is not to suggest that you wouldn’t eventually aim to rank for “seo”, you merely shouldn’t be spending your time during the early stages of your optimization campaign doing so. Allow the work which you put into positioning lower quantity words construct a foundation for your larger sized volume keywords. Be aware that in the above long tail key phrase example, “seo” appears within it. Down the line, that inclusion will ultimately help in the positioning of that keyword phrase.
What exactly is it that your site has to offer? What key phrases will folks likely use to locate you? While you reflect on this, make a list of all probable phrases that your likely visitors will use when shopping for that which you have to offer. Be as precise and targeted as you possibly can. If your web site sells “vitamins” then a likely key phrase to use could be “joint pain vitamins”. Don’t simply list “vitamins”, it’s too general.
This is part 1 in a 2 part series. To view the complete write-up, visit anthonynunes.com.
With 18 years of marketing experience, Anthony Nunes provides SEO consulting services to help business owners efficiently increase web traffic. He offers excellent seo consultant and seo services to help you reach higher ranking positions amongst the search engines, primarily Google.