Every one looks forward to obtain more and more visitors to their sites. So they try in a lot of techniques to get them. Also, there are a lot of sources of one’s visitors and mostly the main source that we are familiar with is from search engines. Now you may ask the question what a defensible visitors is. It’s nothing but all the visitors you get from various places minus that which you get from search engines. That is, the visitors from sources other than search engines like Google, Yahoo, MSN, etc is known as defensible traffic.
Defensible visitors comes from numerous sources like directories, blog aggregators, other websites, and so on, They may also be gained from offline marketing efforts, traditional media like radio, television, etc. Even when you’ve to face a higher competition in search engine lists or need to bid higher for the keywords in PPC programs, this defensible visitors will assist your business go in a smooth fashion.
Nevertheless PPC programs are on of the ways of defending visitors and anybody who is ready to pay in bulk can obtain high visitors than others. But still, those websites that have well developed content with a number of high quality links and having older domains can get more advantage within the search engine ranking pages than the newer websites could, in the same space.
You can’t rely on the search engines completely for your site optimization and great business. Google is continuously changing its measurement scale and so it is really difficult to keep your place in Google within the changing algorithms. So, free visitors from outside source is going to be of much more benefit to you. Change your plans to get traffic from other sources.
You might get traffic through offline marketing approaches in conventional media and by tie ups between web sites and building partnership in advertising among the sites of one’s niche. You can contact webmasters and bloggers and ask them to write about you on a regular interval. You may offer to help them either financially or by supplying high quality articles which would redirect visitors for your website. Also, on the internet forums, bulletin boards, social media, book marking and voting web sites too as RSS or newsletter subscribers and efficient site branding would bring you good amount of defensible visitors. Thus you are able to aim for a good source of traffic to your site even if Google fails you.
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